CMS Events encourages companies to re-engage with events through sponsorship marketing. With a long history in promoting food and wine events (since 1997) they look forward to the new dawn after Covid as people get back into face-to-face events and exhibitions.
The company hosts three to four wine and food events annually and with a loyal following built over many years, they can provide a responsive and targeted audience to marketers.
Being associated with long standing events can create a unique window for companies looking to expand their brand and sales. Almost 50% of consumers exposed to brands and products at events have indicated they would look favourably at the sponsors involved with another 45% saying maybe!
Events can provide opportunities with branding, exposure, social media, hospitality, sales generation, activations and more. They are not just an experience over a few days and can provide leverage over a full year.
Current food & wine events include Taste Great Southern, City Wine Perth and UnWined Subiaco with thousands attending annually and ten of thousands impacted through media.
Other options available include their Care & Ageing Well Expos in Perth and Melbourne.
With almost 30 years in event management and marketing, a conversation with CMS Events may be worth your while!