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  • Richard Campbell

Perth Event Show to Offer Onsite and Online Experiences

Event planning ideas and inspiration is the driving message behind the relaunched Perth Event Show now to be staged in late November. With the live exhibition providing face to face business as an important marketing medium, for those that cannot attend the Expo, the virtual program will provide live streaming including the seminars, and presentations from exhibitors and sponsors.

Attendees can receive maximum benefits by visiting on site, or they can tune in remotely according to preference and sessions. The addition of a virtual component to make this a revamped hybrid event has been a result of the 2020 Covid-19 pandemic and the industry looking at ways to re-launch and provide better event solutions.

Planning for the Perth Event Show commenced in 2019, but with the advent of restrictions hitting the industry hard, the exhibition was placed back to November (from August) with the change of format introducing live streaming and virtual options. Whether you visit on the day or through the virtual program, attendance is recommended as a valuable working tool for anyone planning an event or wanting solutions for events, festivals, exhibitions, conferences and business needs.

Onsite benefits: Exhibitions are an established and a cost-effective marketing medium using face to face communication as the best way to form and retain business relationships. People attend exhibitions because they have a need and are in the process of making decisions and buying. Exhibitors can better demonstrate and explain the benefits of their services and products. You can start conversations!

Virtual benefits: While face to face business is an important medium, for those that cannot attend the Expo, the virtual program means they can still access information and get exposure to the industry and companies involved. The experience and exposure can trigger action with a connection to exhibitors.

The Perth Event Show is now perfectly placed to help kick start the industry, as people plan for 2021 and beyond. Exhibitors have had time in recent months to reassess their market delivery and priorities, with attendees now in a more open position to review how they go about their events.

The Perth Event Show presents a showcase of the products, services, information and education available for event managers and event planners. It creates a forum, whether people are new to the industry or seasoned managers, they can update their knowledge of what and who is in the marketplace. Marketing events through events is a logical platform to build business and sales.

The event will provide a major awareness of the events industry in WA, its services and suppliers along with promotion of the Events Industry Association as the peak industry group in Western Australia.

Hear from industry experts on the seminar stage, chat with event contractors and suppliers on site, enjoy light entertainment and the business lounge as a part of the shows attractions and activations.

Perth Event Show, Perth Convention and Exhibition Centre

Wednesday, 25 November: Exhibition 12.00am – 4.00pm, Network Event 4.30pm – 7.30pm

Thursday, 26 November: Exhibition 10.00am – 3.00pm


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