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  • Richard Campbell

Exhibitions and Events for Marketing

It has never been more important than now to re-engage with your marketing, to build sales and grow market share as we head towards 2021. The events industry has been hit hard with the Covid-19 restrictions and as one of the more cost-effective media, companies need to seriously consider getting involved in events as the industry returns.

The Events & Exhibition industry is ready to do business. Exhibitions can operate safely using all COVIDSafe operating plans in controlled environments. They can completely control their environment, with 1.5 metre social distancing, first class cleaning protocols, and the ability to track and trace anyone who attends because of mandatory registration. For exhibitors and attendees, safety is their foremost priority.

Exhibitions have the chance to inject money directly and immediately back into the economy and get people back to employment. The community wants exhibitions up and running.

November in Perth sees UnWined Subiaco return for its tenth year and the re-vamped Perth Event Show provide a showcase for industry to get together and talk with old and new clients.

Both events are great vehicles to kick start business and the economy for the industries they represent. Things may be tight, but companies must find a way to get involved and create pathways back to a staged and viable future. Take it on, to build business and sales opportunities.

Exhibitions and events are face to face opportunities to start conversations, create communities, discover products and services, meet buyers and be educated within an environment using all the senses.

· Perth Event Show (trade): 25-26 November, Perth Convention Exhibition Centre

· UnWined Subiaco (consumer): 28-29 November, Market Square Park Subiaco


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